Product descriptions in four languages, written overnight
Hundreds of products per collection, each one described, translated and optimised by hand. A collection that took weeks now takes days.
The challenge
Play Up sells baby and women’s clothing worldwide, with hundreds of products in every collection. Someone had to write a description for each one, then send it out for translation and for SEO. It held up launches and the bills added up.
What we built
We built an agent that reads the product images, writes the description in Play Up’s own voice, translates it into four languages and fills in the SEO fields, all in a single pass.
The outcome
A collection that used to take weeks now takes days. Translation and SEO costs came down by more than €20,000, and the first collection alone paid the project back twice over.
“The tool you developed cut product description generation time by 90% and lowered our translation and SEO costs.”
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