Blog
Blog
Practical notes on AI automation for SMEs — playbooks, guides, and how we think about human-first AI.
Guides3 June 2026
A plain guide to the AI models, and what each one is actually good at
Claude, GPT, Gemini, and the open models all get sold as the same thing. They are not. Here is where each one earns its place, and why we usually pick the model last.
Perspectives2 June 2026
AI will not replace your team. It will change what they spend the day on.
Every automation conversation reaches the same question, usually asked near the end. Here is our straight answer, and why the boundary between machine and person is a design decision.
Playbooks4 May 2023
What makes a process worth automating, and what doesn't
The first automation sets the tone for everything after it. These are the four things we look for, and the tempting candidates we have learned to avoid.